In other words, we used the hashtag as a way of reaching a more targeted audience than we would have if we had simply put something like #party or #gala (which are both a little too generic) on the post. Last month when we shared out a post about an event hosted by our friends over at Badass Brooklyn we appended the #adoptdontshop hashtag to it so that people who are interested in this hashtag (and likely animal rescue in general) would see the event and perhaps buy a ticket. Here's an example to bring this a bit more to life: Users who are looking for more information about a specific topic or community can follow hashtags to see posts related to that hashtag. For example, clicking on #adoptdontshop on Instagram will bring up posts about adoptable pets or showcase pictures from people who have rescue animals and are using #adoptdontshop to spread the word about how awesome rescue pets are By adding a hashtag to a tweet, that tweet can now be discovered more easily by someone who just happens to be browsing that particular hashtag, like #PitbullPrideĢ. People use hashtags to put their content in the context of current events or trending news. While hashtags can seem a bit overwhelming and at times confusing, there are basically just 2 primary functions for using hashtags, and both of them involve content discovery:ġ. Hashtags are clickable (like a weblink), meaning that when you click on one you will be shown even more posts that feature that same hashtag. If you’ve ever been on social media then you've definitely seen words preceded by a “number sign,” or as now is more commonly known, a “hashtag,” #.
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